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Other states, including Texas and Georgia, have various laws prohibiting the sale of "obscene" devices. That said, it’s best to familiarize yourself with the state and local laws under which you’re running your business. When people have more money in their pocket, they spend it (on sex toys).

The sex toys market in the UK is expected to grow significantly over the forecast period. This can be attributed to easy access to a variety of adult and novelty stores. In the UK, the use of sex toys is believed to help develop a healthy and positive relationship with partners. The belief that the older generation has a lower sex drive is not common in Britain, a majority of the population from 45 years to 54 years have admitted to using sex toys. European countries, such as Germany, Italy, France, the UK, Denmark, and Belgium, are the leading contributors to the sex toys market in Europe.

Creating and manufacturing your own sex toys also gives you the opportunity to further establish your brand through the design. However, this is a costly production sourcing option that, on top of the manufacturing demands, requires storage. Today, businesses selling goods to their customers have many choices in product sourcing, including manufacturing, outsourced manufacturing, dropshipping, and resale. Below explores the benefits and drawbacks of these options in regards to the sex toy market. Recently, the International Organization for Standardization (ISO) introduced safety standards for sex toys. ISO 3533 dictates standards for "products in direct contact with the genitalia, the anus, or both." This marked a shift, as sex toys had previously been largely unregulated.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term "orgasm gap" was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

The growth of this market can be attributed to the increasing use of sex toy products and the rising awareness of sexual health among adolescents &amp